Pocket Cents

Pocket Cents

A relative new comer to the field is Pocket Cents. Pocket Cents has been built from the ground up as a Click Banner provider. Specializing in automatic focus on local markets Pocket Cents offers an intriguing alternative to adsense/adwords. While unlikely to replace your entire creative portfolio, Pocket Cents does off an attractive alternative for banner ads. It could also act as a good alternative ad provider for backfill from one of the larger networks.

Pocket Cents' claim is that:

"Location based advertisements generate precisely targeted traffic to your website increasing internet sales and decreasing advertising costs."

It remains to be seen how effective this will ultimately be but the idea, from a publishers perspective is that it gives you a higher click through rate and therefore better earnings from CPC ads. They also offer a flat rate on clicks meaning as a publisher increasing your website revenue simply means optimizing clicks. Experience to date though shows that payouts per click can be VERY good so it is definitely worth a try. The following shows an example banner ad from Pocket Cents.